The Luxury Cardboard & Luxury Cardboard Accessories site is a mockup made in Axure on behalf of a fictional brick & mortar tabletop gaming store called Luxury Cardboard & Luxury Cardboard Accessories (a riff on the joke of trading card game players referring to trading cards as "luxury cardboard").

The site is designed to prioritize inticing potential customers to visit their physical location. To that end there is an emphasis on upcoming events at the store, including an event calendar and the ability to sign up for events online, and on culture and making the store seem like a welcoming and friendly play environment.